That is a real export. The same single HTML file the editor builds for an ad network, animations and all — only the store redirect is held back.
Keep Pro – Trial Ending
Three days of Pro left, counted against exactly what pauses when it ends — and a reassurance that the account and the data stay. Loss framing done without threatening the user.
What this screen does
The countdown is the headline — 'DAYS OF PRO LEFT' under a large number — because a trial ending is one of the few genuinely honest deadlines in advertising. Nothing is being manufactured; the date is real and the user already knows it.
'Your account and data stay — only Pro features pause' is the most important line on the card, and it is the one most trial-expiry screens omit. Fear of losing work is what makes people resent an expiry notice; removing that fear is what makes them read the offer underneath.
'Upgrade this week and keep 20% off for a year' turns the deadline into an opportunity rather than a penalty. The user was going to lose Pro either way — now there is something to gain by acting inside the same window.
'Cancel anytime · No card charged today' does the closing work. The two reasons people refuse a trial conversion are being locked in and being charged immediately, and both are answered in six words at the point of decision.
Naming the workspace — 'PRO TRIAL · ACME WORKSPACE' — makes it personal without needing any real personalisation, which matters in a format where you rarely know who is watching.
Best for
- SaaS and productivity tools converting trials to paid
- Subscription apps with a free tier, at the moment the tier binds
- Creative and professional tools where the user has work stored in the product
- Win-back campaigns aimed at lapsed subscribers
- Any product where the barrier is trust rather than price
Making it yours
- Use the real number of days remaining. This card's advantage over every other urgency pattern is being true — spend that carefully.
- Name the features that actually pause, specifically. 'Pro features' is vague; 'exports, team sharing and version history' is a reason to upgrade.
- Keep the data-safety line prominent and make sure it is accurate. If data is deleted on expiry, say so plainly instead — a nasty surprise costs more than a lost conversion.
- Set the discount to something real, and honour the window.
- Substitute your own product and workspace naming.
- Consider a version of this card for day one of the trial as well; the pattern works at both ends.
Next steps
Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.
