Each format opens the same editor with a different set of tools — only the ones that format can actually use. Pick one to start on a blank artboard, or open a template and change what is already there.
Nothing to install · Your work saves as you go
Interactive ad · scenes, mechanics & events
The full interactive ad. Build scenes, wire up mechanics and events, and let players actually play before they install.
Playable over footage · breaks & overlays
Your existing video, made interactive. Drop in footage, then cut it with playable breaks where the viewer has to tap to continue.
The screen your ad finishes on · portrait & landscape
The screen your ad finishes on, and the one that earns the install. Design it once and it reflows to portrait and landscape.
Four situations, and the format that fits each. Nothing here is permanent — a project is a file, and starting in the wrong one costs you an afternoon, not a campaign.
You want people to try the game before they install it.
Build a playable. Scenes, a mechanic and an end screen, all interactive.
Open Playable MakerYou already have footage that performs, and want more from it.
Build a video playable. Keep the cut, add a break where the viewer taps.
Open Video Playable MakerYour ad ends well but the last screen is doing no work.
Build an end card. One screen, designed once, reflowed to both orientations.
Open End Card MakerYou are not sure yet and want to see how the editor feels.
Start with an end card. It is the quickest of the three to finish something in.
Open End Card MakerThe tools change to fit the format, but the shape of the work does not.
Drag images, text, buttons, sprites and particles onto the canvas. Guides snap them into line as you move them, and the layer tree keeps deep scenes navigable.
Attach events to any object — a tap, a drag, a timer — or drop in a mechanic that arrives already wired. Preview at full speed without leaving the tab.
Layouts are constraint-based, so the design you made in portrait reflows into landscape instead of becoming a second file to maintain.
Assets are inlined into a single self-contained HTML file built against your network's size limit, so the finished ad makes no external requests when it runs.
Every format starts from a template as readily as from a blank canvas, and a saved .pam project opens exactly where you left it. Play Ads Maker keeps the file; you keep the work.
