That is a real export. The same single HTML file the editor builds for an ad network, animations and all — only the store redirect is held back.
Make The Swap – Side By Side
Two products side by side — same breakfast, 22g less sugar — with a note that the calcium drops slightly, because we'd rather you knew.
What this screen does
'ONE SWAP · NO DIET' sets the ask as low as it can go. Health apps usually propose a programme, and most people have already failed one; proposing a single substitution asks for almost nothing and is therefore actually attempted.
'Calcium drops slightly — we'd rather you knew' is the most interesting line in this entire set. The card volunteers a downside nobody would have noticed, which costs it a small amount of persuasive force and buys a great deal of credibility. In a category thick with exaggerated claims, being the product that tells you what you lose is a genuine differentiator.
That honesty also makes the headline claim believable. A card asserting only benefits invites the question of what is being hidden; a card that names a drawback has visibly answered it.
Quantifying the improvement — 22 grams — rather than saying 'less sugar' gives the viewer something checkable. Twenty-two grams is roughly five teaspoons, and a person can picture that.
'Scan any product · Free forever' turns one comparison into an ongoing tool. The swap shown is an example; the product is the ability to do it for anything.
Best for
- Nutrition, food scanning and health apps
- Sustainability and ethical shopping comparisons
- Price comparison and switching services — energy, insurance, banking
- Any product whose value is helping people choose between alternatives
- Audiences sceptical of health marketing, where the honesty is the wedge
Making it yours
- Use real products and real figures. This card's entire premise is being trustworthy, and one invented number undoes it.
- Keep the drawback. Removing it makes the card ordinary — it is the reason this one is worth using.
- Pick a swap that is genuinely easy. Suggesting an expensive or hard-to-find alternative loses the 'no diet' promise.
- Quantify the improvement in units people can picture.
- Be careful with health claims; nutrition advertising is regulated in most markets and comparative claims especially so.
- The pattern transfers to any switching story where you can be honest about the trade-off.
Next steps
Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.