That is a real export. The same single HTML file the editor builds for an ad network, animations and all — only the store redirect is held back.
Install Free – Store Sheet
The store page, shown before the store. Icon, title, category line, an EDITORS' CHOICE badge and the download size — the screen a viewer was going to see anyway, moved forward so the tap feels like a formality.
What this screen does
It is a deliberate imitation of an app store listing: 'Merge Masters' under its icon, 'Puzzle · Ages 4+ · Free to play' as the category line, and a rating block where a listing would carry one. Nothing about the layout asks the viewer to learn anything new.
That familiarity is the whole technique. A viewer who has installed an app before knows exactly what this screen is and what the button does, so there is no moment of working out what is being asked — which is the moment most end cards lose people.
'EDITORS' CHOICE' is the single piece of third-party endorsement, and it is placed where a store badge sits rather than where an ad headline would. It reads as a fact about the app rather than a claim by the advertiser.
'60 MB · Installs in seconds' handles the last objection, and it is a real one: on mobile data, an unstated download size is a reason to close the ad. Answering it before it is asked removes the hesitation entirely.
Best for
- Apps and games with a genuinely strong store presence — good icon, real awards, high rating
- Campaigns where the product is well known and the job is to shorten the path, not explain the value
- Broad, non-gaming audiences who install by habit rather than by persuasion
- Any creative that has to work without the viewer reading a word of copy
- Markets where data cost is a live concern and download size matters
Making it yours
- Use your actual store icon at full resolution — this card is mostly icon, and a soft or cropped one undoes it.
- Match the category line to your real store listing, word for word, so the two screens agree.
- Replace the badge with something true: Editors' Choice, a real award, or a category ranking. Invent one and the card's whole premise collapses.
- Put your real download size in. If it is large, consider whether to state it at all — but never understate it.
- Keep the button verb the same as the store's ('Install', 'Get') so the sequence feels continuous.
- Check it against your real listing side by side; anything that disagrees is worth fixing here rather than there.
Next steps
Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.