That is a real export. The same single HTML file the editor builds for an ad network, animations and all — only the store redirect is held back.
Cook It Tonight – Recipe
A 25-minute pasta for two with five ingredients ticked and one missing — and an offer to add the lemon to your basket.
What this screen does
Five ingredients ticked and one outstanding is a checklist almost complete. The viewer is not being asked to consider cooking; they are being shown that they nearly can already, which converts a vague intention into a single missing item.
'One lemon away — we can add it to your basket' is the whole commercial engine. It turns a recipe into an order, and the gap is deliberately trivial: one cheap, common ingredient. A recipe missing four things is a shopping trip and gets abandoned.
'TONIGHT · 25 MINUTES · SERVES 2' answers the three questions someone asks at six in the evening, in the order they ask them. When, how long, how many. Nothing about cuisine or nutrition — those matter to a browser, not to a person deciding what to eat now.
Twenty-five minutes is chosen to sit under the threshold at which cooking loses to ordering in. The number is doing competitive work against delivery apps, not just describing the recipe.
'Step-by-step with a timer · no account needed' promises the product will be present during the cooking rather than just supplying the list, and removes the signup wall at the moment of intent.
Best for
- Recipe and meal-planning apps
- Grocery delivery services with recipe integration — the strongest fit, since the missing ingredient closes commercially
- Meal-kit companies
- Supermarket own-brand apps
- Evening dayparts, when the 'tonight' framing is literally true
Making it yours
- Use recipes your audience actually cooks, with photography of the finished dish rather than raw ingredients.
- Keep exactly one ingredient missing, and make it cheap and common.
- Set the cooking time honestly and keep it under half an hour where you can.
- Only offer basket integration if you have it; otherwise change the line to something you can deliver.
- Match cuisine and portion sizes to the market — serves 2 is a Western default that does not travel everywhere.
- Rotate recipes by season and daypart; this card rewards freshness more than most.
Next steps
Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.