That is a real export. The same single HTML file the editor builds for an ad network, animations and all — only the store redirect is held back.
See My Recap – Year Wrapped
A year in review — 214 hours played, top 4% of all players — with a card ready to post and nothing shared until you say so.
What this screen does
A recap is a gift rather than an offer. The card gives the viewer information about themselves, which is more interesting to most people than anything an advertiser could say about a product, and it arrives with no request attached.
'More than 96% of players' is what makes the number mean something. 214 hours could be a lot or a little; being in the top 4% makes it an identity — the viewer is not somebody who played a game, they are somebody who played it more than almost everyone.
'Your card is ready to post' names the actual motivation without pretending otherwise. Recaps spread because people share them, and the sharing is a status display. Building the shareable artefact and saying it is ready removes the only remaining step.
'Nothing shared until you say so' is essential and easily overlooked. A viewer who suspects the app might post on their behalf will not engage at all, and in a card explicitly about sharing, the reassurance has to be explicit too.
The whole card works on a delay: it is only possible for somebody with a year of history, which makes it a retention and re-engagement instrument rather than an acquisition one. Used on new users it says nothing at all.
Best for
- Games and apps with a year of user history to draw on
- Music, fitness and reading products, where annual recaps are established
- Year-end and anniversary campaigns
- Re-engagement for lapsed users, where the recap is a reason to look back and then return
- Any product where usage data flatters the user
Making it yours
- Use real personal data. A generic recap is worse than none — the entire appeal is that it is about them.
- Choose a statistic that flatters. Hours played works for engaged users; find a different angle for casual ones rather than telling somebody they barely used the product.
- Include the percentile. The comparison is what turns a number into a story.
- Design the shareable card as carefully as this one — it is the half that travels.
- Keep the privacy assurance prominent and true.
- Time the campaign to year end or an account anniversary; a recap in March has no occasion behind it.
Next steps
Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.