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End cardTravel

Book These Seats – Seat Map

Four seats left in Screen 4 on Friday, with row F holding the only pair still together — and a five-minute hold on them.

What this screen does

The seat map is the argument. Scarcity described in words is a claim; scarcity drawn as a nearly full grid with four gaps in it is something the viewer verifies for themselves in a fraction of a second.

'Row F still has two together — the only pair left' is the line the card is built around. Most cinema and event bookings are for two people, so the scarcity that matters is not how many seats remain but whether any of them are adjacent. Naming that turns a general shortage into a personal one.

'booked 11 times in the last hour' supplies the rate of loss. Four seats left is a state; four seats left and eleven bookings an hour is a countdown the viewer can do themselves — and one that suggests those four will not survive the evening.

'Held for 5 minutes' converts the tap from a purchase into a reservation. It lowers the commitment of acting while raising the cost of delay, which is the most effective pairing available to a booking card.

'Free cancellation' closes the loop: the viewer can act on incomplete information without risk, which is exactly what you want when the alternative is closing the ad to think about it.

Best for

  • Cinema, theatre and live events
  • Airlines, trains and long-distance coaches
  • Restaurant and venue reservations at peak times
  • Any inventory that is genuinely finite and visibly depleting
  • Abandoned-booking retargeting, where the seats being nearly gone is the reason to return

Making it yours

  • Use your real seat layout and the real remaining count — a fabricated shortage is both unpersuasive and, in several markets, a regulatory problem.
  • Keep the adjacency point if you sell to pairs and groups; change it to something else if your inventory is single-seat.
  • Set the venue, date and screen or carriage to match the campaign.
  • Make the hold duration true, and make sure the booking flow honours it.
  • Price per seat in local currency, and state whether fees are included.
  • The pattern transfers to anything with a plan view — parking bays, gym class slots, campsite pitches, market stalls.

Next steps

Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.