That is a real export. The same single HTML file the editor builds for an ad network, animations and all — only the store redirect is held back.
Say Hello – Match Profile
A 94% match two kilometres away who liked you first, with the chat already open — and 22 hours before it expires.
What this screen does
'They liked you first — the chat is already open' removes the single largest barrier in dating apps: the risk of rejection. The viewer is not being asked to put themselves forward; the interest has already been expressed and reciprocating costs nothing emotionally. That reframing is the whole card.
The details do more than a photograph could. 'Architect · Runs at dawn · Terrible at chess' works because the third item is self-deprecating — it reads as a real person who wrote their own profile rather than a marketing composite, and it gives the viewer something to open a conversation with.
'WHAT YOU BOTH PICKED' turns compatibility from a number into evidence. The 94% is a claim; the shared interests are the reason to believe it, and together they are much stronger than either alone.
'This match expires in 22 hours' is scarcity built into how these products actually work, so it does not read as manufactured. Twenty-two hours is also long enough to feel fair rather than coercive — this is a category where aggressive pressure reads as unpleasant very quickly.
'Photo verified · Unmatch anytime' addresses the two real anxieties: that the person is not who they appear to be, and that engaging cannot be undone. Safety framing matters more here than in any other category in this set.
Best for
- Dating and relationship apps
- Friendship and community matching products
- Professional networking with a matching mechanic
- Re-engagement for users with pending likes or expiring matches
- Roommate, activity partner and hobby matching services
Making it yours
- Never use a real person's photo without explicit consent. This is the card most likely to cause genuine harm if handled carelessly, and ad networks scrutinise it closely.
- Write profile details that sound self-written, including something modest or funny.
- Set the distance and expiry to your product's real behaviour.
- Keep the verification and safety lines — they convert better than any attractiveness signal, particularly with women, who are the harder audience to win in this category.
- Check network policies before shipping: dating creatives face stricter review, and several placements exclude the category outright.
- Avoid anything suggestive. Beyond the ethics, it is the fastest route to a rejected creative.
Next steps
Templates are a starting point, not a constraint. The documentation walks through changing one into your own ad and exporting it.
